The Thousand Guineas Program provides unprecedented opportunities to breed premium profit into shorthorn production, with direct sales to meat processor and exporter JBS Australia.

Shorthorn cattle have long been renowned for their muscular and marbling traits.

This has been recognised by the meat industry, and the reward is now at a premium for shorthorn cattle producers.

The Beef Shorthorn Society Australia offers an exceptional opportunity for breeders of shorthorns to maximise profit from beef sales, through an alliance with leading meat processor, JBS Australia.

The JBS Thousand Guineas program is named after the first beef bull of any breed – a Beef Shorthorn named Comet – to be sold in Britain for 1000 guineas in 1810.

JBS Australia leads a marketing drive, both domestically and internationally, to promote the quality of shorthorn marbled beef.

Join the JBS Australia Thousand Guineas Shorthorn Beef program through the Beef Shorthorn Society of Australia and you will reap the financial benefits of being a Certified Supplier.

The Beef Shorthorn Society Australia is your gateway to increased profitability.