Shorthorn is one of the highest quality meats in the world so commercial breeding can deliver a premium return in the marketplace, especially with the local JBS Australia alliance.
Commercial breeding of shorthorns in Australia was significant during the late 1800s and early 1900s. The cattle thrived on large runs, in times both good and bad.
Today the popularity of the breed is increasing again, and worldwide markets have recognised the quality of shorthorn meat.
Large herd breeding of shorthorns is also increasing in profitability with the introduction of innovative programs to market the shorthorn benefits to the world.
Breeders are able to get privileged access to the premium Thousand Guineas program through the Beef Shorthorn Society of Australia alliance with leading meat processor and exporter JBS Australia.